The Game Boy Color is the successor of the Game Boy Pocket. It is slightly larger than the Game Boy Pocket and significantly smaller than the original Game Boy. Game production for the console started in 1998. This was set out to replace the original Game Boy Pocket, and nullified Sega's taunts at the "Puke Green Screen" that the original Game Boy (DMG-001) and Game Boy Pocket featured. This helped set the Game Boy far above competition. The contrast dial is also removed, as the Game Boy Color now has a color screen.

System sales ceased in 2003, ending the classic Game Boy line.

Game Boy Crystal Clear Shells